Keeping way ahead of the algorithm’s of Google update especially in the area of SEO practices which would be par for the course, such as link-building, is no more a cake walk!
Hence, what are the different ways to vet an expert in the field of SEO when the days for “quick fix” are no more existing and almost declined! So let us go through the list of questions that you can ask the so-called SEO experts and pick out the best from the list.
Do you care about Content?
Link-building by merely dropping inappropriate links in the content simply does not work anymore. Ask the company or an expert whether they merely place links first or whether they go through and care about the content too. A content that contributes to high quality in the long term tend to work better.
What is their idea about Google’s SEO Initiative?
Google had quite recently launched a fresh initiative that was to send link-building back to the primitive age. This is why they have started to reprimand companies which pay for the links that are excessively or highly SEO-optimized. The most crucial question that you need to ask is ‘How would they fight the new initiative that has been launched by Google to impede the SEO advantages that comes from SEO benefits?’
We are encroaching into the new web age where by the safest of ways to build ones page rank is by writing and delivering across quality content that gets distributed and read organically. There is another alternative that is swift and quite effective and that is to pay for the sponsored content. This helps to drive in driving in traffic to your site and helps in boosting alertness as well as page rank. It would be advised to only start working with content agencies that are reputed as it is most likely that Google may punish and eliminate any publisher who does not aptly reveal sponsored content on Google News.
Which is the quickest of ways for Link Generation?
This question will definitely catch them in your trap. Those poor vendors will be more than keen to show-off different approaches of building links artificially through techniques which you will quite sooner realize are illegal and unlawful. The vendors who are better will move ahead by explaining that in reality there is no way by which one can generate swift or fast links. All you need to do is simply play dumb and try to listen to their logic so as to make sure it is a solid one. By then you will gradually be able to understand and pick out the vendor who is honest in his field.
What do you think about the quality of Content?
With a link building company, it is way too essential to be clear on the kind of links they get. At the moment, search engines are seen gratifying companies for providing them with contents that are rich in quality. The primitive and age old link building techniques are all being put into the box and are almost finished. This is why search engines now want to reward information which is sourced from trusted foundations.
Do they sell services such as Link-Building?
You have to make sure that you appoint a company that carries on with healthy and robust marketing. Any company that till date sells services like link-building must have gone out of business few years back. If you still go ahead hiring them and they still believe that they can sell these services, then most probably it would be your turn soon to run out of business.
Are they aware of any kind of Quick Fixes?
There is actually a flotilla of people who are already selling links as well as Twitter followers in the realm of social media. If case it sounds too good to be true, then probably it is! However one of the most trusted and best of way to get hold of links is through organically means. Remember that Content is a huge driver for SEO and very much vital for link building too. A good piece of quality content will get shared in the arena of social media and then it will be raised by other sites and they will add more organic links which then is connected to your website. In case you come across someone who has a good and robust relationship with PR sites and bloggers then it would actually be fine to join hands and start working with them. Just like anything in life, make note that there is nothing like quick fix and anyone who sells it, is generally selling snake oil! Simply said!
What is their rate of Client Retention?
Now do make sure that you do your home work well. It is necessary to keep track of how long have they existed and worked well in this business and the number of active clients they are working with. However you have to pose the most important question across the table, ‘What is your rate of client retention?” This is one of the best of ways to understand how legal and legitimate the company is and is it safe to work with them.
Who would be doing the SEO for your site? Ask them!
There are a good number of SEO companies that are nothing but scams. All that you will have to do is, simply get a name, a number together with the social media accounts of the individual who will be doing the SEO for your website. Why? If you are not aware of who will be doing your site’s SEO then there is a huge chance that the vendor will be there to only accept details of your business and then farm out all the minute detail.
This is why it is essential for buyers to get background check done and be well acquainted with the people from whom they are purchasing and know what exactly are they purchasing. Make sure, even if you give a name, allow a sixty day period before you finally hire them. During the sixty days tenure, you can even notice the work of the person and whether you are comfortable with the individual. Make sure that you do call the person and ask few questions. Is your contact answering to your calls or only replying back through email or are your questions unanswered? Do you find the person often online? You need to ensure that the person involved with your SEO work is real as there are many scams waiting to manipulate clients like you.
